On June 3rd, “Good Days” directed by Yu Ding and starring powerful actors Wang Qianyuan, Tong Lei, Yu Mingjia, Zhang Duo, Zhang Fengyi, Ding Jiali, Wang Xun, Xu Fanxi, Ni Hongjie, etc. was officially launched. This focus The chronological drama that shows the development of Chinese locomotives from the perspective of workers has quickly become a hot topic.
This time, “Made in China” resonated again, and the protagonists pioneered under the guidance of the spirit of tackling tough problems, presenting the blood and glory of Chinese workers against the background of the hot era. In this film, Tuopai, who has just won a high degree of attention with the popular search drama “Little Willing”, will be on the same stage with Wang Qianyuan, Zhang Fengyi, Zhang Yi and other stars to take the audience back to that passionate beauty. years.
Since the film’s launch, the ratings on Jiangsu Satellite TV and Zhejiang Satellite TV have been rising steadily. On June 6th, Zhejiang Satellite TV won the championship in the ratings of the hit dramas in the same period. In this way, the willingness to wine industry once again chose a “good book” for himself.
In the past few years, Tuopai Shede has almost become the most “selected” liquor brand in the wine industry. From “Dajiang Dahe” to “In the Distance”, from “Little Shede” to this “Good Day”, in a period of time Duan’s story full of chronological memories and family warmth conveys the value of “willingness”.
This time, the “beauty” that the old famous Jiupai Pai has been committed to delivering has been deeply interpreted in “Good Days”.
The time with Tuopai is the “good day”
When Tuopai held hands with “Good Days”, he “booked” a beautiful story.
With the background of large-scale industrial construction in New China, this drama tells the story of three generations and five groups of families in Dabei Factory who are constantly struggling to promote the development of the locomotive industry in the motherland. A group of young people from all over the world gathered together to contribute to industrial construction and realize self-transcendence and life value in this great cause.
“Do you know what we are building now? It is the lifeblood of our country’s transportation” “Building a locomotive is like dancing on the tip of a knife, not tolerating the slightest sloppy”…The drama starts, a sentence full of affectionate characters The monologue quickly brought the audience back to the era when ideals and passion coexisted.
And the story spanning 70 years, runs through the fate of the little people in the context of the big era, we see in the family tenderness in the play the watery years that belong to every Chinese, and at this moment, Tuopai wine has become The best “props” for freezing time and awakening memory.
In the play, Tuopai not only participated in the famous scenes where the characters reunited in the play, but also joined hands with a large number of celebrities and actors to reproduce the life of generations of motherland builders. At the critical moment, Tuopai became a good helper for the protagonists to express their feelings. Everyone walks into the father’s generation to create the world, there is a magnificent history of struggle…
Tuopai frequently appeared in the drama of the times, not only providing the most suitable props, but also helping to awaken the national memory, showing the persistence and inheritance of the brand through historical lenses, witnessing social development and progress with an unchanging attitude of closeness to the people, and then also aroused Consumers’ memories of Chinese famous wines, and those “good days” belonging to Tuopai.
At the Fifth National Wine Appraisal in 1989, Tuopai was not only awarded the title of “Chinese Famous Wine”, but was also called the “Famous Wine Benchmark Wine” by the great grandfather of the industry with the highest score of 93 points.
So far, Tuopai has embarked on a road of brand advancement. With the spread of “Long Years Wine and Didi Tuopai Love” in the north and south, Tuopai has ranked top three in the national sales volume for three consecutive years. When it was the most glorious, it was once the top three in the industry. The top spot in the industry, with a cumulative sales volume of 5 billion bottles.
Nowadays, as the liquor industry has entered the era of famous liquors, Tuopai’s brand “rejuvenation” has entered a new period of opportunity. Especially under the empowerment of Fosun’s ecology, the value of famous liquors is superimposed on multi-dimensional resources, which belongs to Tuopai’s “beautiful” brand. The day” is coming again.
Walk out of memory, once again light up the glory of the times
This year, Xide Liquor Industry will adopt the core strategy of “awakening” and “renewing” the brand. It will bring “Long-Year Wine, Didi Tuopai Love” back to the public eye again, evoke the emotional memory of the people, and let Tuopai and Shede together Power, two-wheel drive, to achieve an incremental breakthrough in the willingness of wine industry.
So “participating” in period dramas like “Good Days” is naturally part of the brand’s awakening. Liquor has always been a reconciler of a better life in Chinese society and families, and a bond between contacts and people’s emotions. This perceptual level of cognition can span time, penetrate the cycle, and can also be used in any node and scene. To achieve perceptual resonance.
Now in addition to Tianteyouqu, the “Chinese Famous Liquor Reissue” series connects Tuopai’s history and glory, and high-cost wines such as T68 and Tuopai Liuliang have further strengthened the image of Tuopai’s national famous wines. The status has allowed this brand that has created a glorious market to return to the dining table of thousands of households, and then form a dual-brand pattern.
In addition, in the in-depth advancement of the old wine strategy and the dual-brand strategy, Tuopai’s profound historical heritage and market reputation are naturally also the basic conditions for the brand’s “renewal”. In adapting to the consumption environment and consumption habits of the new era, Tuopai is in In addition to the image of “classic”, it has further strengthened its own famous wine value and quality advantages.
Coming all the way from historical memory, Tuopai now focuses on the prosperity of the new era and continues to light up the glory of the era on behalf of Chinese liquor.
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