Mexico, his influencer wife organizes a social telenovela-style campaign and he becomes governor

The strategy was clear. “If you want to win, you have to defeat the old policy,” she told her husband one night as they watched the data stagnate without major jolts. He, who had staked everything on the greatest electoral challenge in the history of Mexico, looked puzzled. But he trusted. And he won.

She tells it herself, Mariana Rodríguez, 25, young, beautiful and blonde, architect of the success of Samuel García, 8 years older, new governor of Nuevo León, a strategic and industrial state in northeastern Mexico, which has always been a fief of the PRI and of the PAN and now snatched from Movimiento Ciudadano, the fledgling political group that recorded the greatest success of last Sunday’s administrative consultations.