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French Professional Football League: Youth training is French and Chinese audiences are growing rapidly-Xinhua English.news.cn

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Just as patience is needed to train young players, there is also the development of the league in overseas markets.

Xinhua News Agency, Paris, June 7th. French Professional Football League: Youth training is French and Chinese audiences are growing rapidly

Xinhua News Agency reporter Xiao Yazhuo

Who is the “paradise” for young players in the top five European leagues? ——The answer is Ligue 1.

The famous sports data website OPTA did a statistics on the playing time of a player under the age of 21 in the league before the end of the 2020-2021 season. The results showed that as of April, the players under the age of 21 in the Ligue 1 season had a total of 62,046 minutes of appearances. Time, ranked first in the five major leagues, 40% higher than the second-ranked Bundesliga (34993 minutes), and more than twice that of La Liga, English Premier League and Serie A.

The relevant person in charge of the French Professional Football League (hereinafter referred to as the “Professional League”) said in an email interview with Xinhua News Agency reporters that the emphasis on youth training and young players is the biggest feature of Ligue 1 compared to other major leagues. The long-term benign cooperation between the French Football Association and professional clubs has improved the entire youth training system of French football.

“Ligue 1 has always been a fertile ground for young players, just like our league slogan “The league of talents”. This slogan not only refers to the young talents who have been racing in the Ligue 1 competition. , Also represents the excellent youth hematopoietic system of the Ligue 1 club.” The professional league said.

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Take Lille, who overturned Paris Saint-Germain this season and won the league championship as an example, the endless stream of youth talents (including young players introduced from other club youth training camps) has always been a highlight of the team. The last time the team won the league championship (2010-2011 season), the team’s youth training “products” Hazard, Gervinho and others shined brightly. In this season’s winning lineup, 22-year-old Sumaré, 23-year-old Icone, 21-year-old Portman, and 21-year-old David, although they did not debut from the Lille youth academy, they did come to the “hounds”. “After that, he gained a broader space for development.

In the OPTA statistical report, if viewed from the club level, the top 10 clubs with the most minutes played by players under the age of 21 account for 7 of the French Ligue 1 teams. Among them, Saint-Etienne, Monaco and Nice swept the top three in the ranking using the number of players under 21.

“France is undoubtedly one of the most important countries in the world for player training. France’s youth training system is world-renowned. This is due to the long-standing development strategy of the French Football Association and professional clubs. It takes a lot to find talents to help them grow. Human resources, economic resources and excellent organization and management system, of course, more important is patience.” The professional alliance said.

Just as patience is needed to train young players, there is also the development of the league in overseas markets.

“Over the years, we have formulated a set of successful international digital media content development strategies. Provide differentiated content to audiences in different regions of the world. Now of the 17 million fans of the Ligue 1 league, more than half are from overseas.” The aspect said.

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There is no doubt that the Chinese market is an important puzzle in the overseas market of the French Professional Football League. In 2018 and 2019, the French Super Cup for two consecutive years settled in Shenzhen. During the Spring Festival of 2021, the professional league cooperated with the Chinese Embassy in France to designate the 25th round of the league as “China Day”. Chinese elements can be seen everywhere in the match between “Grand Paris” and the Nice team-home team players are wearing jerseys with Chinese names, LED screens around the stadium are scrolling to display New Year greetings, and red ox zodiac signs are also printed on the curtains of the stands. pattern.

This season, the league introduced the concept of “touching Ligue 1”, aiming to provide overseas audiences with a new offline event experience. Among them, Ligue 1 China held two offline fan watching activities in Shenzhen in September 2020 and Beijing in April 2021. This is also the first European mainstream league to hold offline fan activities in China since the outbreak.

“A number of data show that Ligue 1 is becoming more and more popular in China. In the past season, viewers of Ligue 1 through CCTV reached 180 million, which is an increase of 30% over the 2019-2020 season.” The professional league said, “League Official accounts have been opened on major social platforms in China, and the total number of fans has reached 2 million. Among the five major leagues, our Weibo fans rank fourth, and Douyin fans rank third.”

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Although for a long time, Ligue 1 has always had a low sense of presence in the five major leagues, but in recent years, with the rise of “Grand Paris”, stars represented by Neymar and Di Maria have poured into Ligue 1, plus Mbappé and Kas. With the continuous emergence of local young talents represented by Ma Wenjia, the future Ligue 1 League deserves more expectations.

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