It may seem bizarre, but Facebook, the mother platform of the social ecosystem with over 2 billion subscribers, it was among the last to develop a system of bottom-up monetization.
We are obviously not talking about solutions for those who work there professionally (just think of the “in-stream” ads you have it branded content), for the media or for advertising increasingly tailored to the needs of advertisers. But, in fact, of mechanisms that allow anyone, even and above all those who do not have millions of followers but perhaps a careful and in any case numerous following, to collect something from their work, from their direct and from their events. Above all, from their own community, that is, from Groups and Pages.
So let’s see what are the systems, some of which are offered by the Creator Studio section.
tutorial
How to make money on TikTok
by Simone Cosimi
Paid online events
Unveiled last year, the feature is also active in Italy for Corporate pages enabled. It is used to sell tickets for an online event, and therefore to monetize through paying spectators. It is possible both for shows designed and organized online and for events with reduced capacity in which the same online experience can be offered to part of the public and without participation limits, a rather frequent eventuality in these months of caution and reduced places to contain the epidemic. A show, a concert, an exhibition, a language or cooking lesson, an exclusive interview: any appointment that can be broadcast live on the platform is fine for this mode. The organizers of the event they retain 100% of the proceeds and the data provided by Facebook allow you to check the free and paid admissions and also to estimate the income; and general rehearsals can also be organized. A strategic use allows to build loyalty of the public and perhaps transform a single participation into a subscription. Here the step by step guide on how to create a paid online event.
Fan subscriptions
This is the feature that allows Facebook pages to request one monthly fee to fans in exchange for particular contents or benefits (personal interactions, behind-the-scenes access, direct, product discounts, exclusive photos or clips).
Subscriptions are currently only available for Pages in certain geographic areas (eligibility can be checked here and still requires access to Creator Studio). In this case, however, there is a few more obstacles, because the Page must have at least 10 thousand followers or more than 250 viewers returning and having achieved one of the following metrics in the last 60 days: 50,000 post interactions and 180,000 total viewing minutes. Numbers not exaggerated, but not within anyone’s reach. Although Facebook will not withhold commissions throughout 2021, it will then return to do so depending on how supporters pay for the subscription: for transactions that take place via the Web, people will receive the total amount less taxes and fees applicable; for those made from an iOS or Android mobile device, on the other hand, they will collect 70% of the price, since the mobile phone operator retains 30% of the revenues for purchases in the app, less any taxes and commissions.
The Stars for live broadcasts
A bit like virtual gifts on TikTok, even on Facebook the audience of a live stream carried out by a Page, a Group or an event can send Stars, usually purchased and shipped in packages. Each is equivalent to 0.01 US cents. For the past 6 months, people have been sending video and game creators one an average of 1 billion stars per month, amounting to 10 million dollars. The ways to use them during a live show are different and depend on the devices used, the location, the connection and the options.
Even the stars go enabled by Creator Studio and at each live broadcast you can set a goal to achieve.
guide
How to make money on Clubhouse
by Simone Cosimi
.