Wang Changtian, Chairman of Enlight Media, made a speech
Picture source: Picture courtesy of the organizer
On the afternoon of June 11, on the first day of the opening of the 24th Shanghai International Film Festival, the 4th China Film and Television Capital Summit, which integrates “finance + film and television + crossover + integration”, was grandly opened in Shanghai Film Group No. 5 Studio .
At the summit, Wang Changtian, chairman of Enlight Media, was again asked about animated films. But he said that he would “pour some cold water” on everyone.
“Animated movies are very different from live-action movies. The production cycle is very long. It takes at least four to six years to produce an animated film.” Wang Changtian said, even so, it may not guarantee the best quality.
On the other hand, when looking at animated movies in the entire movie market, the box office of animated movies only accounts for more than ten percent, so there should not be too many expectations for animated movies. “So, Light has always been a film company dominated by live-action movies.”
However, it has already received too much attention from the outside world, and Light Media is reluctant to look at animated films in the short term. Wang Changtian revealed that Enlight Media is currently advancing the Chinese mythological universe system and reorganizing the Chinese animation and mythological system. In the future, Rayleigh will continue to produce and launch animated films.
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