A few days ago, Vans’ first brand experience center in China “Vans Shanghai” officially opened at U479, Nanjing East Road, Shanghai. The “Vans Shanghai” brand experience center is currently the largest store in Asia with a single store sales area. It has also cooperated with Tencent to create a store-wide Smart retail system, and this is also the first Vans store in China that sells skateboards and professional accessories.
The shop is divided into three floors. The first floor focuses on displaying the new products of the season, combining different themes of each month to create a creative exhibition area. The current June theme is Vans. The ULTIMATEWAFFLE™ comfortable outsole series is launched. Innovative design, conveying the design concept of both functionality and comfort; the second floor is the extreme sports area, providing Vans professional skateboard series shoes and a variety of skateboard-related products, and staff will assist in the installation of boards for consumers to obtain professionalism Skateboarding knowledge, this area is also equipped with a skateboard simulation somatosensory game “They told me not to skateboard”, allowing consumers to experience the fun of street surfing through a skateboarding experience device; the third floor is a free customization workshop dedicated to Vans Customs free customization services , The store will provide consumers with hand-painted paper molds. Consumers can preview the finished design and complete the order operation through the mobile phone scanning function. In addition, the free customization workshop also provides free creation tools for DIY creation and experience free customization .
The smart retail system is reflected in every product in the store: consumers can scan the product mini program code to browse product information and store inventory, and support fast self-checkout and home delivery services; you can also use the mini program to try The products you wear are added to the try-on list, and the selected products will be prepared by the back-end shop assistants, so as to enjoy a more efficient and convenient shopping experience; create your own virtual cartoon image through the “Wear and Build Lab” game, match Vans products as you like, and match Good products can be added to the bag with one-click purchase. In addition, there is an exclusive music experience in the store, and consumers can scan the QR code in the store to get Vans playlists for free in the Apple Music App.
“Vans Shanghai” Brand Experience Center
479 Nanjing East Road, Shanghai