Hardly a day goes by without Chiara Ferragni signing an agreement, a consultancy or other type of contract with Italian and foreign companies and brands. The most recent operation dates back to June 17, when the digital entrepreneur – because this is the most correct “definition” of Chiara Ferragni, to whom that of influencer is no longer suitable for a long time – completed the purchase of 45% of the shares of the company Tbs Crew (a srl born in 2009), becoming the owner of 100% of the share capital.
First collection of jewelry and watches in October
The imperfect is needed because today it is a new operation, the signing of a worldwide license agreement between Chiara Ferragni and Morellato Group, which will produce and distribute the first line of jewelery and watches under the Chiara Ferragni brand. The goal of the partnership is twofold – a note reads – on the one hand, for the Chiara Ferragni brand, the step is part of the expansion path of its collection proposal and evolution into a real lifestyle brand, on the other it represents the possibility further expand their target audience approaching an audience attentive to the fashion segment. The first collection will arrive in stores in October 2021.
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Chiara Ferragni from 45% to 100% of Tbs Crew, which manages many of its businesses
The license portfolio, from costumes to shoes
The license with Morellato Group is added to the others already signed by Chiara Ferragni: with Swinger International for ready-to-wear clothing and accessories; Mofra for footwear, Velmar for underwear and beachwear, Monnalisa for clothing and accessories for baby and kids (0-10 years) and Pigna for stationery.
The reactions of the protagonists
«I am very happy with this new agreement which allows me to directly explore this sector which is one of my greatest passions – explains Chiara Ferragni -. We have worked to create products very much in line with the Chiara Ferragni brand and I can’t wait to unveil the whole collection to the public. This further step allows the Chiara Ferragni brand to be able to propose on the market with a truly complete offer.»