A project, and a kindergarten, dedicated to students, even very young ones, and a training plan for their employees: these are the objectives of the new edition of Sea Beyond, a project inaugurated in 2019 by the Prada group in collaboration with the Intergovernmental Oceanographic Commission ( COI) of UNESCO, dedicated to ocean preservation and sustainability.
Sea Beyond was presented on the occasion of World Oceans Day and the initiatives it is enriching this year are linked to the United Nations Decade of Marine Sciences for Sustainable Development – the “Decade of the Sea” – which officially began in January. The aim is to involve as many people as possible through a series of activities: the first consists of a new educational module designed for secondary school students around the world, both those in countries that have already taken part in the first edition of the program and to those in new entry countries such as Brazil, Peru and Namibia, and which will culminate in an international competition to select the best projects proposed by students. Furthermore, a training activity is planned for all 13 thousand employees of the Prada group worldwide, with the aim of raising awareness of ocean protection, through webinars and an application that will allow them to participate in a “sustainable challenge” on a global scale.
Finally, the creation of the Asylum of the Lagoon in Venice is on the agenda, an educational project based on the principles of “outdoor education” which will start in 2022 involving about twenty children and will be the first nursery school founded in a lagoon. The focus of the project will be the promotion of ocean culture, to offer children the opportunity to learn about the sea from early childhood and become the protagonists of the future Ocean Generation.This approach aims to build a direct bond between children and the nature through outdoor activities and non-mediated contact with the local community. Venice, a lagoon city, has been judged the ideal place to create a solid relationship with nature. Following the principles of the “Blue Schools”, educational activities will help children to better understand the ocean and develop a sense of responsibility towards the planet.
The Sea Beyond program is funded by the proceeds from the sale of the Prada Re-Nylon collection, in recycled material and since its debut has involved over 300 secondary schools around the world.