Home » Green and fast fashion brands debut in furniture-design

Green and fast fashion brands debut in furniture-design

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It cannot be a coincidence: in recent months companies and fashion brands that had never considered the home sector have made their debut in the mare magnum of furniture-design. It is certainly a way to intercept the desire to review living spaces, adapting them to new lifestyles and, perhaps more importantly, to a greater awareness of how important it is to live in a house that, in some way, resembles us. Or that it resembles the way we dress, which in turn says a lot about our personality. Activism has affected everyone (see the article on the page): brands and companies that for years have presented collections for the home of furniture, furnishing accessories, textiles and even household appliances (this is the case of the collaboration between Dolce & Gabbana and Smeg) have enriched them, while those who were not present debuted.

In the fast fashion segment, the case of Mango, the chain founded in Barcelona in 1984, today present in more than 110 countries and which closed 2020 with a turnover of 1.842 billion. On April 27, Mango launched its first collection for the home: for spring-summer it is textile products for the bedroom, living room and bathroom, but for autumn-winter products for the kitchen and the dining room. 75% of fabrics have sustainable characteristics and 80% of production is made in countries close to Spain: data in line with the commitment of Mango, which a month ago announced that by 2022 100% of the garments will be sustainable .

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Always in fast fashion, H&M is following the model of collaborations in the women’s part: from mid-April the H&M Home collection by Diane von Furstenberg is on sale: 31 products including woolen blankets, pillow covers, boxes, trays, candles, cups, saucers, vases, posters and a dressing gown inspired by the iconic crossover dress invented by the American designer.

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Returning to the theme of sustainability and the circular economy, on the occasion of Udine Design Week, which will end next Monday, May 10, the Carmina Campus bags were presented, made with the leftovers from the quilted upholstery of the Redondo armchair, created by Patricia. Urquiola for Moroso. «There are many materials that I reinterpret, making them part of a bag or a design object – explains Ilaria Venturini Fendi, founder of Carmina Campus -. Shifting attention to materials can be a limitation and a creative challenge for a designer, but it grasps the importance that raw materials have in the perspective of a more circular production system, in which originality, beauty and sustainability can converge in design ” .

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