As the leader of bathroom lifestyle, LAUFEN keenly captures the changes in the new era and has become a pioneer in the rejuvenation and trend of high-luxury bathroom brands. In this week’s Shanghai city design event, LAUFEN made a breakthrough in the traditional YOUNG generation of installation art at the design week, which instantly detonated the scene and became a clear stream in the entire exhibition.
LAUFEN lets designers perceive the uniqueness of LAUFEN through design, color, movement and product innovation. LAUFEN integrates art and innovation, and has always been at the forefront of fashion. This year’s booth design fits LAUFEN’s position as a leader in the fashion sanitary ware industry.
Redefining-unparalleled art installation
LAUFEN YOUNG generation installation art is an immersive art space. The space combines the visual blockbusters of the different artists HUGO COMTE and OLIVER HELBIG’s understanding of LAUFEN with a flowing space. The installation space is young, full of fashion, luxury and lighter. Visitors feel the rhythm of the space change, and the dialogue with the exhibition content inspires inspiration and the spark of thinking.
Immersive experience-the creative space of avant-garde technology
The installation space uses avant-garde technology, exquisite exhibits and innovative setting technology to create 4 different creative spaces, combining fashionable young eclectic avant-garde thoughts and century-old Laufen’s innovative works with a combination of virtual and real. At the same time, through the elements of light and color, spatial relationship and emotional expression, the field of the fashionable YOUNG generation is created, like an immersive drama, so that every visitor is the protagonist of this dialogue, and the randomness opens up another space. level.
Flowing Space-Art Scene of Jumping and Mapping
The matte texture of the curved surface interacts with the surroundings through natural light and shadow, generating a wonderful perceptual response. As part of the installation, LAUFEN products are in an ethereal structure, through jumping colors and mutually mirroring mirrors to construct an art scene that transcends reality, combined with fashionable and refracted fashion blockbusters, blurring the boundary between reality and illusion , Showing LAUFEN’s innovative brand personality that integrates art and fashion.
Design medium-a creative platform for dialogue and exchange
Unlike the past, LAUFEN YOUNG generation installation art is not only an innovative display form, but also a medium of dialogue and communication. Through this form, Laufen assigns thinking and imagination to the space, so that the space focuses more on dialogue and communication rather than the form of display, thus forming a future medium for communicating design, communicating architecture, and communicating art and culture.
As a history of nearly 130 years, LAUFEN has always combined innovation that breaks the boundaries with Swiss precision. While continuously leading the high-luxury bathroom lifestyle, it integrates young fashion, culture and art into forward-looking design. The era of “recycled design” gives space, designers, and consumers more design new energy and sparks of inspiration for innovative breakthroughs.