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Auto parts, e-commerce boom

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ROME – With an increasing use of the e-commerce channel, the auto parts market is also becoming increasingly digital. The sale of online components is increasingly involving spare parts dealers and workshops and, albeit to a lesser extent, “do-it-yourself” users. The figure emerges from the “Aftermarket and e-commerce. Online purchases of motorists and spare parts dealers ”, created by Anfia-Aftermarket in collaboration with the independent organization Gipa. According to the analysis, also thanks to the restrictions due to the Sars-CoV-2 pandemic, the increase went beyond the purchase of car components, expanding to that for motorcycles, scooters, vans, and applications for leisure. Furthermore, online spare parts are no longer sought in the strict sense, but also tires, lubricants, accessories, car care products, technical clothing and equipment. The study was carried out with the involvement of 305 spare parts dealers and 1,004 motorists with web interviews and brought out the trends in consumer behavior.

“For several years now, there has been a growing interest on the part of auto parts manufacturers in understanding consumer behavior, whether it is the motorist or an operator in the sector, towards online purchases, a very multi-faceted and constantly evolving – explains Carlo Covini, head of the car-web market area of ​​Anfia-Aftermarket – The companies in the Anfia aftermarket section have therefore progressively developed a web project which, started with the aim of getting to know the protagonists of the market at national, soon had to deal not only with the fact that the internet market knows no boundaries by definition, but, above all, with the observation that the majority of the players involved are foreigners. The need to develop an effective knowledge of the phenomenon led us to the decision to commission this study to Gipa ”.

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For years now, aftermarket companies have organized themselves with tools for e-commerce with their spare parts distributors, in a closed system, as happens for most distributors in the next ring of the aftermarket supply chain, or with spare parts dealers. “The study, on the other hand, aims to understand what happens in an ‘open’ scenario, where everyone can sell everything to everyone – adds Covini – this is the really unknown aspect that is interesting to analyze”. In any case, as also underlined by Marc Aguettaz of Gipa, the trend of the market is to favor a separate online sales channel for sector operators compared to that intended for private users. (maurilio rigo)

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