A few days ago, some media reported thatWeilai will launch a model called “Gemini” (Gemini) and stated that the positioning of “Gemini” will be lower than all current Weilai models.At the same time, because of brand positioning, Gemini may be included in the new brand of Weilai Automobile; this is mainly because the Weilai brand is still only focusing on the mid-to-high-end market.
In this regard, Qin Lihong, the president of Weilai, today responded to the previous rumors about “Gemini”, saying that this is the code name of a new product that the Weilai brand will launch next year.Ma Lin, NIO’s corporate public relations director, said that this will not be a low-end product, and the NIO brand will maintain its high-end positioning.
This also means that NIO’s Gemini products will remain in the NIO brand camp, and will not “set up a separate door” to independently create the NIO brand.
It is worth mentioning that some time ago, some media exposed the relevant information of Gemini, which will be put into production by Jianghuai Weilai, with an annual production capacity of 60,000 vehicles and an average monthly sales scale of 5,000, which exceeds the current ES6, EC6 and other Weilai main players. Sales models.
Currently, the average selling price of Weilai models has exceeded 400,000 yuan, the highest among domestically-produced vehicles. And the upcoming Gemini model,According to the monthly sales volume of 5,000 yuan, the price of the car will be around 200,000 yuan.
By then, the emergence of this car may reduce the high-end brand positioning of Weilai models, but this is also the only way for car companies to enter the mainstream consumer market.
Therefore, it is not ruled out that Weilai will build an independent brand for Gemini alone. After all, Weilai has established a firm foothold in the price range of more than 300,000 yuan.The brand premium ability of auto companies can be easily reduced, but if they want to improve, they have to pay more energy and costs.
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