The tender launched by the Institute for Foreign Trade (ICE) for the international campaign wanted by the Government to relaunch the Made in Italy and supporting the export of companies in our country affected by the pandemic saw the victory of the business grouping consisting of Pomilio Blumm with Triboo (who checks this online magazine) e LVenture Group.
The annual investment foreseen by the ICE call is 39 million euros. The communication campaign will be widespread in 26 countries and will have a strong digital component.
The closing of the race comes after green light obtained from Anac, to which the selection board had requested the acquisition of a pre-litigation opinion. The National Anti-Corruption Authority has in fact expressed “a favorable opinion on the evaluation made by the selection board on admission to the evaluation of the economic offer of the competitor whose economic offer was formulated in a manner different from the indications provided by the contracting authority” and also ” considered inadmissible all the other exceptions formulated by the counter-interested parties in the following terms “.
The final ranking defined in March was therefore approved.
The business grouping made up of Pomilio Blumm, Triboo e LVenture Group scored 81.50 points, thus placing in front of that of Carat with Deloitte Consulting and Conic (79.33 points), of Myntelligence with Changee, DS Tech, KPI6.com, Hic Mobile and Screen Play (77.76 points) and of Armando Testa with Eprcomunicazione, Media Italia, Centrale Comunicazione and Icoolhun (71.87 points).
Vice Aps with Vice Italia, Pulse Italia, Vice Benelux, Oberon Media, Magazine International were also admitted to the tender; Mdc Partners with OCM Group; Phd with Omnicom Public Relation Group and Dlvbbdo; Mindshare with Ambrosetti, Hdra Adv & Digital, Mad Entertainment, Wunderman Thomson, Interactive Thinking, One More Pictures, Startup Italia, Hoopygang, Nana Bianca and Instal; Reply Experience with Xister Reply and Like Reply; and finally Jakala, Sec New Gate, 77 Spa (agent), 77Aagency, Flytrendy Group.